PLG Simulator
See where your SaaS is leaking money
Most SaaS founders overspend on acquisition and underspend on product. Enter your unit economics and see what the data says.
What does it cost you to acquire a customer?
Monthly acquisition budget
What you spend each month to get customers
$
New paying customers last month
Your CAC: $149 per customer
Revenue per customer / month
Average monthly subscription fee
$
Monthly cancellation rate
Healthy SaaS: 2–5%
%
Return on your acquisition budget — keep buying traffic vs. invest in product
Keep buying traffic
Invest in product
Payback period
6 mo
Target: under 12 months
LTV : CAC
3.3×
Target: 3× or above
Affordable CAC
$167
Room to increase acquisition spend
Annual retention (NRR)
39%
Losing 61% each year
What if you invested in the product instead?
These are the highest-leverage product fixes in PLG businesses. Each one shifts money from acquisition back into compounding retention and activation. Toggle to see the impact on your numbers.
Onboarding
SSO / Magic link signup
One-click account creation
↓ 1.0 mo—
First-run checklist
3–5 steps to reach first value
——
Sample data / demo workspace
See value without entering data
—+$12
Reverse trial
Give pro features free, then gate
↓ 1.0 mo—
Retention
Top 3 integrations
Connect to tools they already use
—+$61
Event-driven nudges
Nudge when stuck, not on a schedule
—+$26
Outcome dashboards
Show ROI back to the customer
—+$42
Proactive success plays
Step in before churn, not after
—+$61
Expansion
Soft limits → upgrade prompt
Hit a useful ceiling, then upgrade
—+$12
Team invite on first success
Win a second seat fast
—+$17
Annual plans
Commit longer, reduce churn risk
—+$42
Referral programme
Give credits, earn organic growth
——
Your payback is 6 months. But you're losing 61% of customers a year.
The fastest fix isn't more acquisition — it's stopping the bleed. Let's talk about what's driving churn.
Book a Growth Audit