Fractional CMO · Berlin
Your SaaS metrics are lying to you.
I'll show you where.
7.3×
Peak ROAS
+500%
MRR Growth
€80M+
Spend Governed
18 yrs
Experience
Run your numbers. See what's broken.
The PLG Simulator models your unit economics over 36 months. Toggle tactics and watch payback, LTV:CAC, and NRR shift in real time.
Open SimulatorSelected Work
ROAS 0.45× → 7.3×
DTC Brand · 2025
Account restructure. Spend down 7.5%. Signups +104%.
+500% MRR
Music SaaS · 2020–2023
SaaS model launch. Customer base 1M → 3M. Spend efficiency +70%.
ROAS 0.45× → 7.3×
AI Startup · 2025–2026
Repositioned brand, rebuilt growth engine. Signups +104%, spend down 7.5%.
+281% ROAS · +€34M
Enterprise FinTech · 2014–2018
Custom incrementality replacing last-click. 40 countries.