About

I build growth engines.

18+ years across startups and FTSE100 organisations in SaaS, eCommerce, and B2B. I combine strategy and P&L ownership with hands-on channel execution to turn fragmented growth into a measurable, capital-efficient system.

I've owned a €25M P&L and governed €80M+ in marketing spend. My focus is durable growth — incrementality over illusion, marginal ROAS over volume theatre, AI-enabled execution over manual noise.

Availability

Available for fractional engagements (1–3 days/week) and full-time leadership roles. Based in Berlin, working globally.

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Career

2025–Present

Founder

Republic of Heat

Europe's first curated hot sauce subscription.

2023–Present

Growth by Gardner

Fractional CMO / Growth Consultant

Interim Head of Growth

neural frames

ROAS 0.45× → 7.3×. Spend down 7.5%, signups +104%.

Interim Head of Performance

Holzkern

Margin-linked OKRs. ROAS uplift week 4.

PIM + Feed Automation

ProShield

Product data pipeline. 6,900+ SKUs across WooCommerce and GMC.

2020–2023

Chief Marketing Officer

iMusician

+500% MRR. 1M → 3M customers. SaaS model launch.

2018–2019

Marketing Team Lead

Crealytics

+260% ROAS for Harrods. 12-person team.

2017–2018

Client Services Director

Digivate

De-facto MD. +75% ROAS, +950% B2B leads.

2014–2018

Account Director

Jellyfish

€28M Experian account. 10M → 30M customers.