Fractional CMO

Onsite Fractional CMO services in Berlin and across Germany

Bring the experience and understanding of a Chief Marketing Officer with a fraction of the cost.
Fractional CMO services brings strategic leadership and proven growth marketing expertise to scale your business, without the cost of a full-time hire.

Unlock your potential with flexible, high-impact marketing and growth strategies tailored to your needs.

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Fractional CMO Services

Fractional Chief Marketing Officer (CMO) provides expert marketing leadership on a part-time basis, helping businesses grow without the high costs associated with a full-time, experienced, CMO.

Why Fractional CMO?

I know, it's hard to decide what you need first - someone to just do marketing execution or someone to get the direction and strategy right?

Hiring someone for execution is fine, but they don't have the experience needed to really push growth, on the other side, having a CMO write articles is a really expensive way of doing things.

With a Fractional CMO you really can get the best of both worlds - proven, experienced marketing strategy and direction and execution at a better price.

What do I do?

Typically, I develop and oversee Go To Market and marketing strategies, guide in-house teams or external agencies, help you develop OKR's or monitor key performance metrics to ensure campaigns are effective.

Grow faster with a better direction and cost effective execution.

As a Fractional CMO, I can provide high-level, experienced, marketing leadership at a fraction of the cost of a full-time CMO, which can save up to 75% on hiring expenses. This works best for startups, scale-ups, and small businesses with limited budgets. I can also work maternity or other short term contracts.

From BHAG's and GTM strategies to precise channel tactics.

With 18+ years of experience across various industries, I can quickly design and execute go-to-market strategies, oversee product launches, and target new customer segments. My knowledge spans multiple sectors, from SaaS to healthcare, allowing me to tailor strategies for unique business needs.

Having worked for multiple global performance and growth agencies, I can help your business get the growth it deserves.

Strategic & Team Leadership

As your Fractional CMO, I can lead your marketing teams, work with (or help you appoint) external agencies and provide the guidance needed to create scalable marketing infrastructures, optimize spend, and ensure alignment with business goals. Their focus is on building sustainable growth engines, setting OKR's, measuring what actually matters, and delivering data-driven insights to inform decision-making.

You'll get Flexibility with me as your Fractional CMO.

As fractional CMO, we can work to your business’s specific needs, whether it’s for a few hours a month or for larger, more intensive projects like getting initial traction, selecting a Go To Market strategy or providing continual, ongoing growth. This flexibility allows you to adapt quickly without long-term commitment.

Fractional CMO Services in Berlin: Drive Scalable Growth with Strategic Marketing Leadership

If you're a startup or scaleup looking to take your marketing strategy to the next level but don’t have the budget or need for a full-time Chief Marketing Officer (CMO), a fractional CMO could be the ideal solution. A fractional marketing executive offers the strategic leadership of a seasoned CMO on a part-time basis, giving you access to high-level expertise without the full-time commitment. At Growth(by)Gardner, I provide fractional CMO services tailored to the unique challenges of startups and high-growth companies in Berlin and beyond.

Why Hire a Fractional CMO?

As a fractional CMO for hire, I bring over 18 years of experience in digital marketing, growth strategy, and leadership, working with companies like iMusician, Experian, and Western Union. My fractional marketing services are designed to help businesses like yours build scalable marketing systems, optimize acquisition and retention channels, and drive measurable results.

For startups and small businesses, hiring a full-time CMO can be prohibitively expensive and, in many cases, unnecessary. A fractional chief marketing officer delivers the same strategic insight, direction, and expertise at a fraction of the cost. Whether you need help with launching a new product, restructuring your marketing team, or developing a comprehensive growth strategy, a fractional marketing manager can provide the leadership and vision you need—without the full-time salary.

What Does a Fractional CMO Do?

As your fractional CMO, I will embed myself into your business to provide strategic guidance and operational leadership across all aspects of your marketing. Here are a few ways I can help your business grow:

Strategic Marketing Leadership: As a fractional marketing executive, I will work closely with your leadership team to develop a comprehensive marketing strategy that aligns with your business goals, whether it's customer acquisition, retention, or brand development.
Team Leadership: If you already have a fractional marketing team in place, I will ensure they are aligned with your growth objectives. I can also help build and manage a fractional marketing group, ensuring you have the right talent to execute your strategy.
Acquisition and Retention: Leveraging my experience in B2B marketing, SaaS, and consumer brands, I will identify the most effective channels to drive growth and optimize your customer acquisition costs.
Go-to-Market Strategy: Whether you are launching a new product or entering a new market, I will design and implement a go-to-market strategy that drives awareness, engagement, and conversions.
Marketing Technology: I specialize in using the latest marketing tools and platforms, helping you create a streamlined, data-driven marketing stack that scales with your business.

Why Choose Growth(by)Gardner?

At Growth(by)Gardner, my fractional CMO services are designed specifically for fast-growing startups and scaleups. I understand the unique challenges and opportunities that come with rapid growth, and I have a proven track record of delivering scalable marketing solutions that drive revenue.

I don’t just offer advice—I take ownership of your marketing outcomes. As your fractional CMO, I am fully invested in your success, bringing a hands-on approach to ensure your marketing initiatives are executed flawlessly. This is why startup fractional CMOs are in such high demand. With my experience leading marketing teams and delivering measurable growth, I can help your business succeed in today’s competitive landscape.

The Benefits of Hiring a Fractional CMO

Startups and small businesses often struggle with the decision of whether to hire a full-time CMO or work with a fractional CMO agency. Here’s why choosing a fractional CMO firm like Growth(by)Gardner could be the best decision for your business:

Cost-Effective Leadership: A fractional CMO cost is significantly lower than hiring a full-time executive. You get access to strategic expertise without the financial burden of a permanent CMO.
Scalability: As your business grows, a fractional CMO can adapt your marketing strategy and scale your efforts accordingly. Whether you’re looking to expand into new markets or grow your product line, I’ll be there to ensure your marketing evolves with your business.
Flexibility: With a fractional marketing officer, you get the flexibility to scale your marketing leadership based on your current needs. If your business requires more intensive support during product launches or high-growth phases, I can provide the bandwidth you need. When things stabilize, you can reduce the hours or engagement.
Access to a Broader Network: By working with a fractional CMO company, you gain access to a wide range of marketing talent and resources. Whether you need to build a fractional marketing team or find specialized services like fractional content marketing, I can help you assemble the right mix of people and tools to execute your vision.

Who Should Consider a Fractional CMO?

A fractional CMO for startups is ideal for businesses that:

Are in the early stages of growth but need strategic direction to scale.
Have a small internal marketing team that needs leadership and structure.
Want to enter new markets or launch new products but lack the expertise to execute a go-to-market strategy.
Are looking for a fractional CMO and marketing expert to build and optimize their marketing stack.

If you're ready to hire a fractional CMO who can help your startup or scaleup achieve its growth potential, look no further than Growth(by)Gardner. I specialize in building high-performance marketing systems that drive measurable, sustainable growth.

Ready to Accelerate Your Growth?

If you're interested in exploring how a fractional CMO can help your business, get in touch today. Book a call to discuss how I can bring strategic marketing leadership to your company and help you build a marketing system that scales with your business.